Steve Muskal sits down with Lloyed Lobo, cofounder of Boast.ai and Traction, and Wall Street Journal bestselling author of From Grassroots to Greatness.
From escaping Kuwait during the Gulf War to building a $10M ARR company without a marketing team, Lloyed shares how community-led growth became his superpower. He explains why entrepreneurs should think like athletes, how to design “gravity companies” that pull people in, and why resilience is built through micro-habits, relationships, and health.
We cover:
Building traction through in-person meetups and conferences
The difference between momentum startups and gravity companies
How network effects and community create lasting value
Founder health: treating biomarkers and VO₂ max as startup KPIs
Why companionship and community matter more than the journey itself
Whether you’re scaling a startup, optimizing your healthspan, or looking to build meaningful community, this conversation with Lloyed Lobo offers both inspiration and practical takeaways.
